Browser and Operating System use by Gay Cliques

Using browser data from Gay Cliques Census respondents, we can see that the average Gay male is pretty tech savvy:

Nearly one-third of gay men use Macs, 80% use an up-to-date web browser and 10% took my survey on their iPhone!  

Nevertheless, this is the average.  Things get really interesting when we segment based on cliques:

  • Otters are the techiest of Gay Cliques, with nearly half of all Otters using a Mac over a PC and >90% up-to-date web browser.
  • Daddies are the least technical Gay Clique, they’re the highest users of Internet Explorer, and only ~40% have up-to-date web browsers.
  • Cubs and Twinks prefer Android to iPhones