I do User Experience Design and Development for a company you’ve heard of. (But, like Voldemort, I cannot type it’s name).
Basically. I make websites. With an emphasis on making them as usable as they are pretty. I do this through research (focus groups) and observation (analytics, AB tests, heuristics) of people who use the website.
I know. It sounds really dry. But I love it. Data-driven-design is a culmination of all my hobbies into one super hobby that I get paid money for. It’s great.